On today’s episode, we talk with the “Podfather” James Carbary about how to use a podcast to grow your business.

James is the CEO of Sweet Fish Media as well as the host of the B2B Growth Show, which is a podcast focused on teaching businesses how to drive sales and growth in a B2B environment.

James is an O.G. podcaster and he shares the lessons he’s learned while publishing over 600 episodes of his own show as well as developing shows for his clients.