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Month: April 2019

#B2BBREAKFAST: The Importance of Perceived “Status” in Branding

Status is often talked about in a negative light. However, every human has a perceived status internally and an aspirational status either above, below, or at their current status level. We talk about how B2B companies need to assess the importance of status in their messaging and branding to prospects.  http://traffic.libsyn.com/thestartupshow/b2bbreakfast006.mp3Podcast: Play in new window |...

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